Content Structure 11 min read
How to Write Content That AI Can Actually Cite
Most website copy is invisible to AI. The fix isn't better writing — it's better structure. Here are the formatting rules that get your content cited in AI answers.
AI Visibility 10 min read
AI Visibility vs. Traditional SEO: What Changed and Why
AI visibility and traditional SEO solve different problems — SEO ranks you in a list, AI visibility gets you into the answer. Here's what changed and what to do about it.
AI Strategy 14 min read
The Role of E-E-A-T in AI Visibility
Google's E-E-A-T framework now affects AI visibility, not just search rankings. Here's how Experience, Expertise, Authoritativeness, and Trustworthiness work for AI.
AI Search 11 min read
How ChatGPT, Gemini, and Perplexity Find Business Information
Each AI platform finds businesses differently — ChatGPT favors authority, Perplexity loves Reddit, Gemini trusts structured data. Here's how each one works.
AI Search 14 min read
How to Get Featured in Google AI Overviews
Google AI Overviews pull from top-ranking pages with strong schema markup and engagement. Here's exactly what it takes to get your business into Google's AI-generated answers.
AI Strategy 12 min read
Entity Optimization: Why AI Cares About Who You Are, Not What You Rank For
AI systems don't rank domains — they identify entities. Entity authority now predicts AI visibility better than domain authority. Here's how to build it.
AI Strategy 10 min read
The Princeton GEO Study: What It Actually Means for Your Business
Princeton researchers tested 9 methods to improve AI visibility across 10,000 queries. Statistics boosted citations 41%. Keyword stuffing made things worse.
Technical 13 min read
What Is llms.txt and Should Your Business Have One?
llms.txt is a plain-text file that tells AI models what your business actually is. Here's what it does, how to make one, and whether you need it.